A decade of independent radio promotion for Rock artists including Five Finger Death Punch, Starset, Motionless in White, Deep Purple, Ghost, Lita Ford, AC/DC, Beartooth, Bring Me The Horizon, Of Mice & Men, and many others!
New Jersey-based LAND SHARK Promotion Studio is celebrating their first 10 successful years of radio marketing! Founded by Gary Jay in 2007, the company has made a name for itself as the “big fish in the promotion ocean” by being on the forefront of breaking new bands into radio while also promoting Classic Rock artists’ new material. Its diverse roster includes a wealth of talent such as: Five Finger Death Punch, Ghost, Beartooth, Starset, Of Mice & Men, Deep Purple, Lita Ford, Aerosmith, AC/DC, Cheap Trick, Chickenfoot, Bring Me The Horizon, A Day To Remember, and over a hundred others! The complete 10-year LAND SHARK client roster is available at this location.
Fire From The Gods vocalist AJ Channer commented: “The last year has been amazing for us. LAND SHARK has been with us every step of the way. The work that they’ve done has helped catapult FFTG’s career. I am very proud to have them on our team. Much love to Gary Jay and crew. Here’s to another 10 years. PEACE.”
Sylar frontman, Jayden Panesso also weighs in: “Not only has it been beyond pleasant to work with Gary and the rest of LAND SHARK, but it’s been so fruitful towards our journey in such a short amount of time, Seeing the places and radio listeners our music has reached thanks to the work we’ve done with LAND SHARK is truly mind-boggling. We really can’t wait to see what happens next. Happy 10-Year Anniversary to them – here’s to the future!”.
Lita Ford also spoke to LAND SHARK’s 10th Anniversary:
“I have worked with Land Shark and Gary Jay since I returned to the music industry in 2012. He hasn’t missed a step RIGHT FROM DAY 1. He is hands-on, and into the live shows as well as radio and interviews. LAND SHARK are true believers in their artists and it shows by the amount of effort they put into each record, and appearance, when they come to watch a show. It means so much to the band and the artists to have them on our team. LAND SHARK rules!”.
Starting out as a Music Director in the late 1980’s at Rider University’s WRRC-FM college radio, Jay climbed the ranks in the record label world by doing various marketing, promotional, and publicity work at Rykodisc and a decade at TVT Records, promoting the seminal first four Sevendust albums, (the first three are RIAA-certified GOLD),and the platinum Default debut album (featuring the #1 Rock radio smash, “Wasting My Time”), giving him a multi-faceted and informed perspective on how to execute successful artist campaigns. After years in the corporate world, Jay’s next step came naturally and almost incidentally. He launched LAND SHARK Promotions while he figured out what his “next step” was after label-life, not realizing that forming his own independent company was actually the next step. With Jay’s fresh marketing insights, relentless dedication, and genuine passion for rock and metal, his roster and team rapidly grew, becoming the promotional behemoth that it is today.
Speaking with All Access about the company’s success and landmark anniversary, Jay explained his methodical approach to promoting Active Rock, Classic, mainstream, and modern rock. “Music is motivation — and we’re doing our best to help radio programmers curate a playlist of songs each week that captivates, inspires, and moves your ass at the same time,” said Jay. “I like to think that we have both an understanding, and an appreciation for what they do, and it’s part of how we earn their trust. We respect their process, and their vision.”
For artists looking for muscle to help get their tracks on air – whether you might be brand new or already established – you can contact the LAND SHARK team below:
LAND SHARK Promotion Studio
330 Mounts Corner Drive – #207
Freehold, NJ 07728
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